The path to sustainability involves two cycles that lead to continuous, sustainable improvement while also having a positive effect on a company's bottom line, according to an article in CRO Magazine by Susan Graff, founder and principal of ERS. The first focuses on pollution prevention through cleaner production and the second on evaluating and improving the sustainability of product supply chains and vendors.Within these cycles, Graff says there are six clear steps that comprise a roadmap to sustainability:

1. Establish a Company Culture and Align the Business Plan - A sustainability framework enables a company to set policy, identify significant risks, implement changes, review successes and failures, and strive for continual improvement.
2. Examine Inputs - Conduct a scan of the raw materials and resources required by your products and services from a process perspective and identify the major risks.
3. Evaluate Processes - The Material Balance and Process Flow Chart has been identified as the most useful tools for process evaluation.
4. Set Priorities for Environmentally Sustainable Production - The data should now be available to set longer term priorities.
5. Evaluate Products -The responsibility of a sustainable business at this stage is to examine the activities of suppliers and waste management companies.
6. Set Priorities for Sustainable Design -Design for the environment, dematerialization, and biomimicry are tools that lead to innovation.

To read the full article click here.

"Getting serious about energy efficiency and harnessing existing renewable-energy technologies can cut annual U.S. carbon dioxide emissions 60 percent to 80 percent below today's ever-rising output of the heat-trapping gas... Such reductions would lower carbon emissions enough to keep atmospheric concentrations of the greenhouse gas from climbing another 18 percent over the next 35 years"

by John Laumer, Philadelphia on 05. 3.07   Via:: The Daily Camera

Read more at www.treehugger.com archive 05.03.2007

Some of the largest companies had interesting announcements to make over Earth Day. Coca Cola for instance announced their on-going activities to reduce their footprint. Read more about it at http://www.thecoca-colacompany.com/presscenter/nr_20070420_corporate_reduce_energy_consumption.html 

While Coca Cola are still at a relatively early stage in developing green advantage, Organic Valley had their own response to Earth Day by issuing a 13th check to their farmers! Read more at http://www.organicvalley.coop/newsroom/article.html?cat=1&id=449

In the Automotive industry, GM released the latest version of it's E-Flex Feul cell technology at the Shanghai Motor show. Read more at http://www.theautochannel.com/news/2007/04/20/044573.html

What are you doing to improve your sustainability? There is a lot of low hanging fruit that can help you to avoid the possible negative aspects of not doing anything. Green LLC helps companies and individuals to understand their present footprint and identify opportunities to become more efficient. We offer a whole host of innovation services to help you develop sustainability ideas that will drive value in your business.

For more information contact Clive Roux of Green LLC at 404 518 8441

Celebs Go Green at Pre-Oscar Gala

Penelope, Petra Get Behind Fight Against Global Warming

Feb. 22, 2007. In addition to all the gold you'll see at the Oscars, you'll also see a lot of "green."

Some celebrities are eschewing long limousines in favor of riding in eco-friendly cars to the ceremony.