| Service Innovation. What we do. |
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Green LLC offers the following Service Innovation services:
Insights are gathered through design research methodologies such as observational research and needs analysis. Researchers can tell you why someone is behaving a certain way, but designers see solutions to observed, often unmet needs or problems. Ours is a more practical approach. Touch point Analysis delivers a comprehensive customer view of how they come in contact with, discover, decide on and use your service. It shows up the gaps and the opportunities to improve the customer experience. Innovation Workshops help you brainstorm and develop ideas that will bring you improved or new service offers. We work with a combination of insights, enriched information inputs and brainstorming to develop ideas to improve and differentiate your service offer. Scenario Development is a vital part of breathing life into a service idea. Without framing the idea into the context of the users and eventually your customer's life, it is impossible to perceive how they will experience your service. This is the vital step to bring the ideas off the drawing board and consider the experiential aspect of service delivery. Experience Design. Today, probably more services are delivered through technology than by individual people. For this reason, it is important to define and specify the service delivery experience for the technicians to work with in order to retain and nurture the softer, more human connection with your customer. We think of it as technology enabling experiences versus the technology experience. Virtual Service Prototyping takes a leaf from the product design profession, whose practitioners have become expert at delivering rapid physical prototypes for evaluation in the design process. This enables the team and other stakeholders like customers to evaluate the service as it is developing, rather than after it has been produced. Because services are delivered over multiple touchpoints, we work with you to simulate the service experience through our rapid service prototyping techniques so that you can make evaluations before the software/technology has been developed. This saves you time and money later. Innovation Road mapping helps you to plot your competitive strategy, to define steps in improving your service over time and to develop the infrastructure and resources you need to outpace your competitors. Service Communication. It is difficult to separate out the service from its communication as the communication is often the carrier of the service. Therefore we consult to help you translate the service offer into communication materials to give substance to the offer.
Click here to see the summary presentation 10 Service Innovation Insights delivered at the Maddux Design and Business Series Lunch in Tampa. Click here to see the full presentation Green LLC Services Innovation delivered at the Maddux Design and Business Series in Tampa.
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